Get the champagne out of the cooler, rev up the servers, Hyper-V has arrived. If you didn’t break out in jubilation from the news, take heart. The general response from this vantage point was muted. So muted in fact, that perhaps the only element of surprise was the timing: Hyper-V was made available a whopping two months ahead of schedule.Unusual for any software product, but in the case of Microsoft, about which delayed ship dates is pretty much a running gag, it is unheard of and no doubt indicative of the urgency Redmond feels toward the technology.
Or perhaps, Microsoft hopes that Hyper-V’s release will give Windows Server 2008 the kick it needs. For whatever reason, companies haven’t jumped on the latest operating system since it’s late-February launch.
Perhaps it’s because, as Roy Illsley, a senior research analyst at Butler Group noted in the above-referenced article, “The codebase of Server 2008 is the same as Vista, and no one wants Vista … Equally, there is no compelling case to implement Server 2008 just yet.”
Add to that, Windows Server 2003 is humming along happily in most environments, and no company wants to be the first to deploy a new product into production.
But now Hyper-V, the most sought-after (and certainly hyped) feature in the OS, is here. Will companies chomping at the bit to virtualize jump? Bear in mind that this is a pretty deep and untapped pool — while some surveys estimate virtualization’s penetration to be as high as 14 percent, the more frequently cited stats are between 2 percent and 5 percent. So VMware’s current kingpin status is far less solid than it would like you to believe.
Hyper-V is an easy choice for those still sitting on the fence that want to go virtual. Given Microsoft’s reach, and its eventual penetration (because let’s face it, Windows Server 2008 will inevitably penetrate the majority of data centers eventually), the overlap between the unvirtualized and Windows shops is pretty massive. And that doesn’t even take into account the likelihood of mixed environments, from a pure OS and hypervisor perspective.
Interestingly, though not surprisingly, it was the release itself, not the product, that made news last week. After all, anyone who’s been awake this year has been treated to a rundown of the feature set, and drama behind it, ad nauseum. The majority of news outfits, InternetNews, included, opted to focus on the response to the release. From Microsoft competitors to partners, the sense seemed to be, “it’s finally here, now we can really do battle.”
VMware, not surprisingly, is wearing a stoic face. John Gilmartin, senior manager, product marketing, told ServerWatch he believes that at this point, Hyper-V is more in competition with VMware Server than ESX.” He noted Microsoft’s product is “just a hypervisor” and moreover is completely reliant on the OS.
Customers, he said, are “looking for functionality beyond the basic, beyond the hypervisor.”
VMware’s response to the release is to “make sure our offering brings compelling value to customers. Microsoft is a first-generation hypervisor product, which is what we’ve been doing from the beginning,” Gilmartin said.
Not a whole lot new there, and it would certainly be a mistake for VMware to completely discount Microsoft. Lotus 1-2-3, WordPerfect and Netscape all had their place in the sun at one time. First to market or best technology doesn’t guarantee a continued market share.
While many eyes focused on VMware, the other major virtualization environment was largely overlooked. Will Citrix XenServer and the various Xen-based offerings on the market be able to hold their own? At present, they lack both VMware’s market share and marketing muscle and no doubt have the most to lose. Some tech bloggers have even made such seemingly wild predictions as, “Citrix will drop the open source Xen hypervisor for Hyper-V. The rest of the open source world drops Xen for KVM.“
Let the games begin. Be sure to buckle up, because only one thing is for certain — it’s going to be a bumpy ride.
Amy Newman is the managing editor of ServerWatch. She has been following the virtualization space since 2001.
This article was first published on ServerWatch.com.
Ethics and Artificial Intelligence: Driving Greater Equality
FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning
FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think
FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA
FEATURE | By Guest Author,
November 10, 2020
FEATURE | By Samuel Greengard,
November 05, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media
FEATURE | By Rob Enderle,
October 16, 2020
FEATURE | By Cynthia Harvey,
October 07, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science
FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future
FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021
FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI
FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality
FEATURE | By James Maguire,
September 09, 2020
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Advertise with TechnologyAdvice on Datamation and our other data and technology-focused platforms.
Advertise with Us
Property of TechnologyAdvice.
© 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this
site are from companies from which TechnologyAdvice receives
compensation. This compensation may impact how and where products
appear on this site including, for example, the order in which
they appear. TechnologyAdvice does not include all companies
or all types of products available in the marketplace.