CHICAGO — Convergence has been a key IT buzzword for years. For
Alcatel-Lucent it means a few different things, because it applies to both IT
convergence, as well as the convergence of the two companies.
In a meeting with press and analysts at NXTcomm here, Cindy Christy, president of
Alcatel-Lucent North America, outlined how her company is transforming
networks for the blended service economy.
“Enterprise networks are becoming so complex that it opens up advanced
communication opportunities for ourselves and our customers,” Christy said.
“We’re seeing a true change where broadband will displace traditional
revenue streams.”
The challenge for Alcatel-Lucent is how to help customers generate money
in the new enterprise 2.0 environments.
Christy said that studies conducted by Alcatel-Lucent report
consumer preference is shifting from wanting a monolithic service to
wanting a blended service where the experience is integrated. That means carriers are moving away from the traditional voice-driven model.
In terms of packaging that offering, Alcatel-Lucent’s study showed that,
while consumers see bundling of triple play services as a discount vehicle,
customers are willing to pay more for blended services. Those are value-added
services where the traditional lines of voice, video and data are blurred.
“What is the communication experience that people want and how do we help
our customer make money?” Christy added.
Fundamentally it’s about user-centric services and, of course bandwidth — lots
and lots of bandwidth for voice, video and data. “It’s about being able to manage and make sure users get the experience they want while driving bandwidth efficiency,” Christy said.
The new networks being built do more than just enable connectivity; they
also give carriers the ability to deal with the challenge of declining
average revenue per user (ARPU). Christy explained that carriers can now get
into personalized advertising and generate new revenue models for users.
“There are no such things as dumb pipes anymore; they are all smart pipes, given
that blended services matter,” Christy said. “How we deliver that value to
consumers will drive better ARPU. Broadband matters because of what it
enables.”
Although networks and broadband matter, it all has to be transparent to users. From that point of view, Christy was pleased to report that the integration of the former Lucent and Alcatel is going well.
This article was first published on InternetNews.com. To read the full article, click here.
Ethics and Artificial Intelligence: Driving Greater Equality
FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning
FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think
FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA
FEATURE | By Guest Author,
November 10, 2020
FEATURE | By Samuel Greengard,
November 05, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media
FEATURE | By Rob Enderle,
October 16, 2020
FEATURE | By Cynthia Harvey,
October 07, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science
FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future
FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021
FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI
FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality
FEATURE | By James Maguire,
September 09, 2020
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Advertise with TechnologyAdvice on Datamation and our other data and technology-focused platforms.
Advertise with Us
Property of TechnologyAdvice.
© 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this
site are from companies from which TechnologyAdvice receives
compensation. This compensation may impact how and where products
appear on this site including, for example, the order in which
they appear. TechnologyAdvice does not include all companies
or all types of products available in the marketplace.