Rob Enderle

One of the interesting (though increasingly tedious) parts about having been a long-term tech analyst is seeing the same mistakes made over and over again. A young upstart company that is doing very well looks at a more mature firm and figures they can do it better – without first understanding what it is that […]

Watching the latest Apple commercials you have to wonder if Steve Jobs is really coming back. Microsoft is actually running a better campaign (how often does that happen?) that mostly uses real people (one actress got in) who are making real decisions and talking about why. The word lame keeps coming up for most of […]

There are several paths that Oracle could take to fully utilize the assets they are acquiringfrom Sun to become more dominant. The most obvious is to simply become a platform vendor and sell off the hardwareto HP, Dell, or Lenovo in exchange for cash and a stronger strategic relationship with the company they chose. The […]

Intel’s Lab in Oakland is almost never shared with analysts or reporters and appears intentionally placed at a location that seems both dangerous to get to and inconsistent with Intel, implying massive secrecy.Therefore it was with some surprise that they had an open house there last week to showcase some of their secret projects. There […]

I watch few reality shows but my guilty pleasure is watching Dancing with the Stars. This year one of the truly great men in the technology world, Apple co-founder Steve Wozniak, is being showcased on the show and, I think, he’s showcasing how we all should live in these difficult times. But while Woz is […]

It is my belief that the tech marketplace is ready to make a huge move. I base this on the following indicators: the success of the iPhone, the failure of Vista in business, the fact that Google’s Android – with a small fraction of the volume of the iPhone – has nearly as many developers […]

Changes in large companies happen very slowly and, as a result, we can still look at companies that have changed vastly and see them for the way they were, not the way they are.Both HP and IBM have gone through massive changes in the past decade, taking them in nearly opposite directions. And, while they […]

With all of the doom and gloom out there I thought it would be interesting to put up a counterpoint on how three of the most powerful companies in tech are taking this opportunity to invest in their own future in vastly different ways. For Intel it is accelerating down a technology path that will […]

I’ve been using Windows 7 on two desktops and a Netbook now for about two weeks and I’m very impressed with the offering. It is what Vista should have been: clean, easier, leaner, more intuitive, and faster on existing hardware. However, much like the 90s was the decade of the Internet and the browser increasingly […]

The big story at CES was how Palm, reading from Apple’s own playbook, took over CES much like Apple did from MacWorld two years ago when they announced the iPhone.But there were other vendors who were pushing the envelope and it was interesting how much Linux was floating around under stealth mode and making headway. […]