Rob Enderle

The concept of green flows through much of what we do right now because we can see the ice caps melting, the pollution growing, and our energy prices starting to overtake our incomes. There are three kinds of green efforts: the first is focused on assuring a clean environment and has recycling at its core; […]

Over the last several weeks I’ve been looking at PC sales numbers and the corporate market appears to be in a tailspin.While the vendors seem hopeful that IT will come roaring back next year, I’m not seeing the budgets being set this year that will allow that to happen. Right now IT has too much […]

A few weeks back I had a chance to meet with the new marketing team for Windows 7 and it is the most competent, in terms of learned and natural marketing skills, that the company has ever fielded. Kathleen Hall, the new Marketing GM, was hired from an advertising agency and has a grasp of […]

What’s interesting about the Mac vs. Windows advertising campaign is that Apple was able to segment out their product from the PC group and then disparage the majority of the products that remained. But in so doing, they not only made the problems with the current pool of Windows-based PCs very visible, they focused Microsoft […]

Right now IBM and Apple are at the top of their game. Microsoft has just closed one of the worst quarters in its history, and Google appears to be struggling to find a life outside of search. Each of these firms is or was a leader in their respective industries and IBM, in particular, has […]

It often strikes me how few times vendor decision makers actually talk to the people who use their products.I don’t mean talk to the people who buy them, but talk to the people who actually have to fire the things up and use them to get a job done. A recent piece in the Guardian […]

Google has correctly assessed Microsoft’s weaknesses with Windows in its Chrome OS attack. But having a good strategy doesn’t assure success – it is simply more difficult to achieve success without a good strategy. Much like Microsoft was with projects like Zune (and Netscape was with its attempt at an enterprise offering) Google appears unwilling […]

I know about as much about this rumored Dell handheld gadget as you do, which means I don’t know much. But this leaves me free to speculate about what it should be and whether Apple is vulnerable. Actually every vendor is vulnerable, from Cisco to Oracle, from Microsoft to IBM, it’s simply a matter of […]

There are a couple of things I think are interesting this week. The first is watching Sun pass into history and weighing which company seems to be the biggest beneficiary.The second is that Microsoft is experimenting with a reality TV program using Jack and Suzie Welch which, while interesting as a concept, seems to have […]

When you see a battery benchmark on sales collateral or at point of purchase you generally see something called “MobileMark.” Everyone in the industry knows this benchmark is wildly optimistic and that the actual battery life you’ll get is often less than half what MobileMark suggests.This is because MobileMark measures battery life much like you […]