In a big vote of confidence for the troubled Internet media sector, 20 percent of Americans feel that the Internet is the “most essential” medium in their lives, according to new data by radio audience researcher Arbitron and media metrics firm Edison Media Research. According to the groups’ most recent biannual Internet media and entertainment […]
A new survey lends further credence to the belief that e-mail marketing efforts are being blunted by record levels of spam and inbox oversaturation, according to research from Executive Summary Consulting, Inc. and Quris. Based on a survey of more than 1,200 e-mail users, the study found that spam makes up the largest share of […]
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