SAP Does Road Work at CeBIT

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Walldorf, Germany-based enterprise software vendor SAP (Quote) stuck close to its supply-chain roots today and announced a series of products to help companies track and authenticate their products.

The company introduced a product tracking and authentication (PTA)
application and object event repository (OER) that companies can use to
aggregate data from RFID or other electronic tagging and combine that with
data from enterprise resource planning (ERP) (define) and other
business applications.

The combination of these technologies will enable companies to track and
authenticate the serialized products that they manufacture and distribute,
both within their own enterprise and when products are in the custody of
their trading partners.

Krish Mantripragada, global head of RFID and Auto-ID solutions at SAP,
said that RFID use has been largely confined to individual warehouses or specific information silos. Companies can implement an auto-ID infrastructure to keep track of events and track the flow of individual items.

“It enables enterprises to collaborate with enterprises,” he told
internetnews.com.

Mantripragada said that this application helps customers manage product data
at a more granular level, rather than the aggregate level they have been
dealing with. “The idea isn’t to replicate the data but to tie it all together.”

He noted that this functionality can also be used in conjunction with other
platforms, such as product lifecycle management (PLM). In the context of a
product recall, for instance, customers will be able to take a much more
targeted approach than if they had to manage the recall at the batch level,
as is currently the case.

PTA and OER will be available in Q2 2007.

SAP also introduced the Automated Export System (AES), a standalone
application to help European export companies comply with new EU regulations
requiring the use of electronic customs filing by July 2009.

The application will extract data from ERP and other systems, populate the necessary fields and generate an electronic submission.

Amit Chatterjee, senior vice president of SAP’s governance, risk and
compliance (GRC) group, said that the application will save customers money
by reducing errors in paper-based export filings that often result in heavy
fines.

The application is available now and is being sold mainly in Europe, where
there is a deadline for compliance. But it is also available to U.S.
companies. There is no current equivalent requirement for U.S. exporters,
but Chatterjee told internetnews.com that “we’re assuming this will
hit in the U.S., as well, soon.”

SAP faces competition in the GRC space from Oracle (Quote), which announced its own suite of GRC applications earlier this month.

SAP also used the CeBIT conference, being held in
Hanover, Germany, to clarify the roadmap for its new mid-market product,
which it announced during an analyst call in January.

At the time, SAP CEO Henning Kagermann described a new product, code-named
A1S, that would feature a new code base suitable for an on-demand delivery
model and a more flexible pricing structure to appeal to mid-market
companies. He said the product would launch at the end of the first quarter
of 2007.

This article was first published on InternetNews.com. To read the full article, click here.