Endeca Touts Hybrid Business Intelligence and Search

Endeca’s solution is powered by its MDEX engine technology, which it describes as the industry’s only hybrid search-analytical database that collects information regardless of data type, format or source to provide both search and analytics features. Endeca calls the approach, ‘No data left behind.’.

Enterprise search provider Endeca Technologies says its latest release makes typically complex business intelligence (BI) applications more accessible.

Endeca Latitude, released Monday, gives IT a centralized platform for deploying BI applications across a wide range of diverse and changing data sets. The company said Latitude gives end users more direct access to up-to-date information from data warehouses and others repositories than other solutions that require more engagement with IT.

“We’ve combined the simplicity of search and the power of BI,” Paul Sonderegger, chief strategist at Endeca, told InternetNews.com. “What impact that has in the organization is that it improves daily decision-making and helps IT clear its BI backlog.”

Major IT players, like IBM (NYSE: IBM), Oracle (NASAQ: ORCL) and SAP (NYSE: SAP), are fiercely competing in the BI market with products that promise to unlock the vast amounts of data stored in enterprise repositories to help companies make quicker, better informed decisions for everything from identifying problems in the supply chain, to the best products sales reps should pitch to customers.

Read the rest at eCRMguide.

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