Acquia Updates Open Digital Experience Platform (DXP)

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BOSTON – Acquia’s Drupal-based customer experience (CX) platform is looking different to enterprise users.

Acquia made updates last quarter across its three-part Open Digital Experience Platform (DXP): comprised of the newly launched Acquia Experience Platform; Acquia Cloud Platform; and Acquia Marketing Cloud, according to the company.

The updates to Acquia Open DXP were developed to help organizations efficiently assemble packaged business capabilities into new digital experiences and services for customers and employees.

The open source and “composable” architecture is set up to allow enterprise creators to build data-driven digital experiences faster and at scale as well as experiment and adapt to customer needs.

Acquia’s vision is “a world where brands can personalize everything,” said Dries Buytaert, co-founder and CTO, Acquia.

The DXP offering by Acquia is a 2021 Gartner “Magic Quadrant” leader in the DXP market.

The company has over 4,000 clients.

See more: Should Your Business Switch to Open Source?

Acquia Experience Platform and Acquia Cloud Platform

The new Acquia Experience Platform runs in the updated Acquia Cloud Platform, a Kubernetes-native, auto-scaling cloud platform for digital experiences.

The new platform, part of the larger DXP by the company, includes several components:

Acquia CMS

Content management system with latest capabilities from Drupal community
Based on learnings from thousands of deployments
Pre-built content types, roles and permissions

See more: The Best Open Source Content Management Systems

Acquia Site Studio

No-code tool available within enterprise CMS
Build websites
Pre-set components and design templates for brand consistency

Acquia Cloud IDE

Purpose-built development environment for Drupal

Acquia Marketing Cloud

Acquia updated the Marketing Cloud offering in its DXP to help marketers tailor campaigns to their customers through data and machine learning:

Unified analytics: Personalization for an understanding of customers, business KPIs and performance of marketing campaigns
Machine learning models: Customers can be segmented into multiple machine learning clusters
Reporting enhancements: Campaign performance reporting for insights into results
Compliance workflows: Consumer data erasure request UI and API to honor GDPR and CCPA deletion requests and confirm deletion requests were handled properly

DXP market

The digital experience platform market is expected to grow from USD $7.9 billion in 2019 to USD $13.9 billion by 2024, at a compound annual growth rate (CAGR) of 12% during the period, according to a report by MarketsandMarkets.

The top geographic market driving the growth is North America, due to the “rapid adoption of advanced technologies,” the report says.

Several major factors are driving the demand by marketers: serving immediate customer needs; reducing customer churn rate; cloud-based solutions; and big data analytics.