Retail Data Science Company Launches Platform for CPG Market

CINCINNATI, Ohio — The retail data science company 84.51° is launching a platform for the consumer packaged goods (CPG) market.

The 84.51° Collaborative Cloud is intended to help the CPG market open “the potential of their data science teams,” according to the company this month.

Powered by 84.51°, a first-party data source in grocery retail, 84.51° Collaborative Cloud puts clean, unaggregated, transaction-level data for 60 million de-identified households — updated weekly — in a privacy-compliant, hosted environment that’s built to an individual client’s specifications and data needs.

Conagra Brands is an early user of the 84.51° Collaborative Cloud.

With 24/7 access to data, data scientists can execute innovative analytics their organization’s business leaders can use to understand the evolving landscape, strengthen their strategies, and drive transformative growth.

“84.51° Collaborative Cloud has become a go-to resource for my team’s most complex analyses. It covers the bases for our modern, data-driven approach for innovation, offering speed, compatibility with our tech stack, and a robust national footprint of household purchase behavior,” said Brian Archey, senior director, data science and analytics, Conagra Brands.

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84.51° Collaborative Cloud features

• Scale: 2 billion annual transactions from nearly 60 million households, half the households in the U.S.
• Granularity: UPC-level unaggregated data with an encrypted, anonymized, persistent household ID
• Omnichannel view: includes in-store, pickup and delivery transactions
• Longitudinal: users can access data up to a four-year history
• Science: the platform is designed for clients to build their own science, while also benefitting from the decades of 84.51° data science expertise

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“CPG business decision makers know data can help them achieve their goals around sales, penetration, share of cart, shelf space and more and have invested in building teams of in-house experts with the skills and desire to do cutting-edge work,” said Patrick Kelly, VP of product at 84.51°.

Kelly said 84.51° Collaborative Cloud “maximizes that investment” and gives users the high-quality, granular data “they need to innovate and transform their business.”

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