Radio frequency identity (RFID) (define) tags are becoming a common convenience, popping up in places such as luggage, luxury goods, passports and pharmaceutical products.
But security protocols about that data remain a work in progress for working groups and industry sectors.
Hoping to get in on the action with security, chipmaker Broadcom (Quote, Chart) has announced what it called the first secure processor with embedded RFID capabilities. It’s also the latest company to join RSA Security’s (Quote, Chart) SecurID Ready for Authenticators program.
Derek Brink, RSA’s vice president for corporate development, told internetnews.com that RFID security comes in third behind convenience and cost for consumers.
The agreement to embed RSA’s SecurID technology along with integrated RFID in Broadcom’s BCM5890 processor helps enterprises balance convenience with security, according to John Worrall, senior vice president of marketing at RSA.
Broadcom is now the eighth company to join RSA’s SecurID Ready Partner program, which seeks to encourage companies to embed RSA’s two-step SecurID algorithm in devices.
Last February during its annual security conference, RSA announced M-Systems, Motorola, RedCannon, Renasas Technology and SanDisk as partners in the program, which also counts RIM (Quote, Chart) and Microsoft.
The first device to use the RFID processor with embedded RSA security technology will be the plusID, a watch fob-size wireless biometric product from Privaris that uses fingerprints to authenticate users for access to buildings, computers or online finances.
Microsoft (Quote, Chart) said it is planning to provide third-party support for the SecurID program in the upcoming Vista operating system release.
Wallace told internetnews.com integrating RSA’s security algorithm gathers differing RFID applications and provides increased user authentication. “Otherwise, it is a bag full of chips running around,” he said.
(The RFID deal was announced prior to EMC’s $2.1 billion acquisition of RSA Security last week. As internetnews.com reported, the combination of EMC provides the marketing muscle and customer base that will enable RSA to become a security technology provider for storage customers. In addition, EMC gains a foothold in the RFID security sector.)
While the integrated RFID security product likely won’t be tracking pallets of Pepsi, the chip is very applicable to tracking pharmaceuticals. Consumers stopping at the neighbor pharmacy would swipe their finger at an RFID device and be authenticated, said Wallace.
Pharmaceutical companies are seen as big adopters in their battles with drug counterfeiters.
Systems vendors are keen to help.
This article was first published on InternetNews.com. To read the full article, click here.
Ethics and Artificial Intelligence: Driving Greater Equality
FEATURE | By James Maguire,
December 16, 2020
AI vs. Machine Learning vs. Deep Learning
FEATURE | By Cynthia Harvey,
December 11, 2020
Huawei’s AI Update: Things Are Moving Faster Than We Think
FEATURE | By Rob Enderle,
December 04, 2020
Keeping Machine Learning Algorithms Honest in the ‘Ethics-First’ Era
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 18, 2020
Key Trends in Chatbots and RPA
FEATURE | By Guest Author,
November 10, 2020
FEATURE | By Samuel Greengard,
November 05, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
November 02, 2020
How Intel’s Work With Autonomous Cars Could Redefine General Purpose AI
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 29, 2020
Dell Technologies World: Weaving Together Human And Machine Interaction For AI And Robotics
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
October 23, 2020
The Super Moderator, or How IBM Project Debater Could Save Social Media
FEATURE | By Rob Enderle,
October 16, 2020
FEATURE | By Cynthia Harvey,
October 07, 2020
ARTIFICIAL INTELLIGENCE | By Guest Author,
October 05, 2020
CIOs Discuss the Promise of AI and Data Science
FEATURE | By Guest Author,
September 25, 2020
Microsoft Is Building An AI Product That Could Predict The Future
FEATURE | By Rob Enderle,
September 25, 2020
Top 10 Machine Learning Companies 2021
FEATURE | By Cynthia Harvey,
September 22, 2020
NVIDIA and ARM: Massively Changing The AI Landscape
ARTIFICIAL INTELLIGENCE | By Rob Enderle,
September 18, 2020
Continuous Intelligence: Expert Discussion [Video and Podcast]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 14, 2020
Artificial Intelligence: Governance and Ethics [Video]
ARTIFICIAL INTELLIGENCE | By James Maguire,
September 13, 2020
IBM Watson At The US Open: Showcasing The Power Of A Mature Enterprise-Class AI
FEATURE | By Rob Enderle,
September 11, 2020
Artificial Intelligence: Perception vs. Reality
FEATURE | By James Maguire,
September 09, 2020
Datamation is the leading industry resource for B2B data professionals and technology buyers. Datamation's focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. More than 1.7M users gain insight and guidance from Datamation every year.
Advertise with TechnologyAdvice on Datamation and our other data and technology-focused platforms.
Advertise with Us
Property of TechnologyAdvice.
© 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this
site are from companies from which TechnologyAdvice receives
compensation. This compensation may impact how and where products
appear on this site including, for example, the order in which
they appear. TechnologyAdvice does not include all companies
or all types of products available in the marketplace.